Studio Svetti

WHITE IN THE CITY at Palazzo Cusani: for Emanuele Svetti white is SOCIAL WHITE

It's called Social White the project created by Emanuele Svetti for White in the City, at Palazzo Cusani during the Milan Design Week 2017.

Social White expresses white seen as a meeting point, as a precious amalgam, the “perfume” of colours used in its purity, in its substantial impartiality, magnetic, fascinating and intriguing. White as the attractive factor for a new form of socialization, an advocate of wellness. Well-being that comes from sharing experiences, once again presenting man as a social being, away from all forms of individualism and focusing on the issue of society and community: socialization as a contemporary and sustainable way of life.

With Social White, Svetti celebrates the white in his kaleidoscopic form, made of overlays, textures and volumes. The installation is made up in collaboration and thanks to the presence of major companies who give their support each with a product or product system, naturally declined in white.

The ​​95 sm of the Social White area also hosts the Palazzo Cusani press room and will be, in fact, the space designated for socializing, meeting and new communication channels.

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